The wines produced at Fitapreta reflect the character of the Alentejo region, with the intention of preserving its culture and local grape varieties. To elevate the Alentejo terroir, Fitapreta fights new challenges and shows the world new paths and new blends. Fitapreta produces wines with the absolute sense of responsibility of a loved one, hoping that their passion will be shared for wine and perhaps for life.
Fitapreta’s project begins with António Maçanita's first wine, which would never have happened without the indispensable help of another great presence: David Booth. António and David met at a family dinner. David was older, had consulted for several wineries and brought with him a philanthropic background dedicated to wildlife protection in Kenya and demining in Mozambique.
When they first met, António Maçanita, always defiant, made a provocative statement to David Booth which would culminate in a great friendship:
the problem of the industry is the consultants
he declared. Over the following months, António Maçanita accompanied David Booth on his consultancy trips to various vineyards in order to learn more about vines, viticulture and winemakers.
In 2004, António challenged David Booth to make a wine with him, and although the Englishman refused at first, he eventually acquiesced, "I felt it was time to put my knowledge into practice and so we made PRETA 2004 at Herdade da Malhadinha Nova, 60% mine, 40% David's, which ended up winning the Alentejo Trophy at the International Wine Challenge".
It was also in that year that they launched through the Fitapreta brand the first vintage of Sexy Tinto, an Alentejo wine that conquered the national and international market, first for its bold image, then for its unquestionable quality.
For three years, in the Fitapreta project, they produced their creations in third-party wineries, taking advantage of the abundance of grapes in the Alentejo. In 2007, they moved to Outeiro da Esquila, where they began by producing 70 tonnes and ended up, ten years later, with 440 tonnes.
Many superb Alentejo wines were produced during this decade by the Fitapreta project such as: Fitapreta Branco 2007, Tinto Castelão 2010, Baga ao Sol 2013, but above all the amphora wines in 2010, which were pioneering – especially the Branco de Talha – and prior to the legislation currently in force. In 2008 a blanc de noirs was produced for the first time in Portugal, a wine to protest against the exception regime created by the CVRA to be able to buy 20% of the white grapes outside the region.
The first harvest of Fitapreta project’s blanc de noirs was listed as one the best wines of the year by Revista dos Vinhos (Wine Magazine).
In 2015 Fitapreta's project makes first contact with what would become its home, The Paço Morgado de Oliveira, a 14th century Medieval Palace in Nossa Senhora da Graça do Divor, Évora. The land for the new winery of the Fitapreta project was acquired in 2016 and a year later this new space was inaugurated with the 2017 vintage.
Continuing to explore the terroir and history of the Alentejo, in 2017 António Maçanita finds 20 hectares of vineyard that is over 50 years old, which included: Tinta Carvalha, Alicante Branco, Moreto and Trincadeira das Pratas, among other varieties, which took the Fitapreta project on a profound journey into the Alentejo’s past. In 2018 the collection "Chão dos Eremitas" is born, a tribute to the lesser known Alentejo, where the single variety wines produced speak for themselves.
Currently the Fitapreta exports about 60% of its production. The main countries are: Switzerland, USA, Canada, Belgium, Germany, Netherlands, France, Finland and Norway. Shipping small quantities is part of the brand philosophy, "those who want to sell our products don't work with large quantities, nor do they start with the whole portfolio, but rather by fully understanding each individual wine. This way we manage to build a demanding and loyal relationship".